Autodrop is a bit of a weird liquorice, but it’s really, really good. People are willing to do anything to get one. Autodrop was mainly eaten in cars. Not so surprising if you call yourself Autodrop. But of course it’s also very tasty when you’re at work. But that might become a bit of a weird message: Autodrop, also really good when you’re not in your car. Oh boy, this can only result in a weird campaign.
(Televisioncampaign in collaboration with Joris Kuijpers and Dylan de Backer.)
HOW DO YOU GET AUTODROP
OUT OF THE CAR?
Autodrop is a bit of a weird liquorice, but it’s really, really good. People are willing to do anything to get one. Autodrop was mainly eaten in cars. Not so surprising if you call yourself Autodrop. But of course it’s also very tasty when you’re at work. But that might become a bit of a weird message: Autodrop, also really good when you’re not in your car. Oh boy, this can only result in a weird campaign.
(Televisioncampaign in collaboration with Joris Kuijpers and Dylan de Backer.)
HOW DO YOU GET AUTODROP
OUT OF THE CAR?
SUCCES FOR METAMUCIL BY TALKING ABOUT WHAT CAN'T BE DISCUSSED.
There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to.
We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront.
SUCCES FOR METAMUCIL BY TALKING ABOUT WHAT CAN'T BE DISCUSSED.
There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to.
We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront.
WE LET SOCIAL MEDIA MAKE OUR
CITROEN CACTUS CAMPAIGN
The Citroën Cactus is not your average type of car.
You love it or you hate it. Those were the reactions on social media. This car is not for everybody.
You have to be outspoken to drive it. So we had an outspoken activation:
Try it for 30 days. If after 30 days this car still doesn't suit you, you can bring it back. To show you where you were getting yourself into for these 30 days,
we used the positive and the negative reactions on social media and showed them in our communication. Now, are you still up to it?
