Autodrop is a bit of a weird liquorice, but it’s really, really good. People are willing to do anything to get one. Autodrop was mainly eaten in cars. Not so surprising if you call yourself Autodrop. But of course it’s also very tasty when you’re at work. But that might become a bit of a weird message: Autodrop, also really good when you’re not in your car. Oh boy, this can only result in a weird campaign.
(Televisioncampaign in collaboration with Joris Kuijpers and Dylan de Backer.)
HOW DO YOU GET AUTODROP
OUT OF THE CAR?
Autodrop is a bit of a weird liquorice, but it’s really, really good. People are willing to do anything to get one. Autodrop was mainly eaten in cars. Not so surprising if you call yourself Autodrop. But of course it’s also very tasty when you’re at work. But that might become a bit of a weird message: Autodrop, also really good when you’re not in your car. Oh boy, this can only result in a weird campaign.
(Televisioncampaign in collaboration with Joris Kuijpers and Dylan de Backer.)
HOW DO YOU GET AUTODROP
OUT OF THE CAR?
SUCCES FOR METAMUCIL BY TALKING ABOUT WHAT CAN'T BE DISCUSSED.
There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to.
We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront.
SUCCES FOR METAMUCIL BY TALKING ABOUT WHAT CAN'T BE DISCUSSED.
There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to.
We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront.
THE UNION OF INSURERS SHOWS THE
IMPORTANCE OF AN INSURANCE
We are so used to being insured, we don’t realise any more what this means for us, for our daily lives. Thanks to our insurances, we can live a life with no worries. We don’t have to think too much about the risks and possible complications of our daily actions. And due to our pension insurance we don’t run the risk of working for the rest of our lives.
To make all this evident again, we developed a campaign that shows a world without insurances.