Autodrop is a bit of a weird liquorice, but it’s really, really good. People are willing to do anything to get one. Autodrop was mainly eaten in cars. Not so surprising if you call yourself Autodrop. But of course it’s also very tasty when you’re at work. But that might become a bit of a weird message: Autodrop, also really good when you’re not in your car. Oh boy, this can only result in a weird campaign.
(Televisioncampaign in collaboration with Joris Kuijpers and Dylan de Backer.)
HOW DO YOU GET AUTODROP
OUT OF THE CAR?
Autodrop is a bit of a weird liquorice, but it’s really, really good. People are willing to do anything to get one. Autodrop was mainly eaten in cars. Not so surprising if you call yourself Autodrop. But of course it’s also very tasty when you’re at work. But that might become a bit of a weird message: Autodrop, also really good when you’re not in your car. Oh boy, this can only result in a weird campaign.
(Televisioncampaign in collaboration with Joris Kuijpers and Dylan de Backer.)
HOW DO YOU GET AUTODROP
OUT OF THE CAR?
SUCCES FOR METAMUCIL BY TALKING ABOUT WHAT CAN'T BE DISCUSSED.
There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to.
We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront.
SUCCES FOR METAMUCIL BY TALKING ABOUT WHAT CAN'T BE DISCUSSED.
There are these subjects you just don’t want to talk about. Like obstipation. But if you want to create success for Metamucil, a medicine against obstipation, you might just have to.
We decided to step away from the pharmaceutical do’s and don’ts. We created a notable campaign, based on a really strong and truthful insight, that addresses the issue of constipation and Metamucil in a light-hearted way. And by doing so, we overdelivered on the targets set upfront.
THE EFFECT OF THE CLINICLOWNS,
NOW AVAILABLE IN TAKE-AWAY BOTTLES
A little imagination works wonders. The positive chemicals your brain produces during a real experience, are also produced when you only imagine this experience. CliniClowns take advantage of this knowledge every day. By giving kids the leading part in a story that happens in their head, the CliniClowns activate those positive chemicals and bring relief and happiness.
You can use the power of imagination also at home. That’s why the CliniClowns introduce WonderWater, it’s like a CliniClowns in a bottle. It’s just ordinary water, but with a little imagination it makes you calm, or happy, or it gives you superpowers. If you buy a bottle, you’re not only helping yourself or the person you’re buying it for, but you also support the work of the CliniClowns.
